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WEB DEVELOPMENT

BY MIKE DANSON


JOOMLA, VIRTUEMART, DRUPAL, UBERCART, E-COMMERCE CONSULTING, DIGITAL MEDIA, WEB APPS (.NET)

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Focus Term

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What I do

Website development with Joomla & Drupal

E-commerce with Virtuemart (Joomla) & Ubercart (Drupal)

E-commerce consulting

Content Writing

Digital marketing support

Website applications with .NET

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Improving a Website

To further improve a website, we sometimes need an outside view.

If possible, what we really want are the views of our ideal users.

As a website developer and user, the one criteria on which we can jusdge all websites is user experience.

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Evaluate User Experience

What makes a positive (or negative) experience? I suggest four main elements:
  • Content
  • Usability
  • Functionalitty
  • Performance
Select the element you'd like to focus on to see more.

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SEO Checklist

  1. Page Titles make sense with relevant keywords in them

  2. Content is marked-up correctly (h1, h2 tags, etc)

  3. Text contains relevant keywords (but is also user-friendly)

  4. XML Sitemap in place

  5. Robots.txt (to tell search engines where not to go)

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Usability Tips

  1. The user should know what to do within a few seconds.

  2. Use consistent intuitive navigation.

  3. Always have a link back to the home page.

  4. Check the site work with Flash and Javascript disabled.

  5. From search engines, the homepage is not the only entry page to the site.

SEO Tips

  1. Focus on title tags more than meta tags

  2. Text content should appeal to user first (Google second)

  3. Make keyword research a key part of your SEO strategy

  4. Monitor progress regularly based on selected keywords

  5. All your images should have a clear descriptive ALT tag

E-Commerce Tips

  1. Product description is the customer's final decision maker whether to buy or not   (CONTENT)

  2. When a customer wants to purchase make it as simple as possible  (USABILITY)

  3. An intuitive checkout process is more important than reducing the steps  (USABILITY)

  4. Test the site as a consumer  (FUNCTIONALITY)

  5. If a payment processor redirects the customer off the site, tell them first  (FUNCTIONALITY)

Content Tips

  1. Write your content for the web.

  2. Proofread, edit, and then proofread again.

  3. Use resizable fonts where possible.

  4. Textual Content should be easy to scan.

  5. Use short paragraphs, bulleted lists, and headings.

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